CASE STUDY - LYKA PET FOOD
30 Million Sustainable and Tail-Wagging Meals
Industry Trends and Challenges
The pet food industry is undergoing a significant transformation, driven by increasing consumer demand for transparency and sustainability. Pet owners are seeking products that not only provide high-quality nutrition for their pets but also minimize environmental impact. However, the complexity of supply chains, lack of standardised data, and outdated impact factors often hinder accurate measurement and reporting of environmental impacts, creating a gap for solutions that offer high-resolution foot-printing and comprehensive sustainability analysis.
Lyka’s Commitment to Sustainability
Lyka is a pioneering company dedicated to delivering personalised, fresh, and eco-friendly meal options for pets. With a focus on pet well-being and environmental stewardship, Lyka has revolutionised the pet food industry by offering meals formulated by board-certified veterinary nutritionists, using locally and sustainably sourced produce. Their meals are not only nutritionally balanced but also designed to retain maximum nutrient absorption through gentle cooking processes.
The Challenge
Lyka aimed to provide customers with detailed sustainability transparency at the product level, enabling informed purchasing decisions and optimizing resource use. However, they faced challenges in accessing granular data across their products and ingredients, which hindered accurate impact measurement and reporting. Existing solutions were not agile, compliant, insightful, or cost-effective enough to meet Lyka's needs. They needed a solution that could bridge significant data gaps for key ingredients, provide high-resolution footprinting, and expand impact visibility to include multiple sustainability domains such as biodiversity and water.
The Solution
By partnering with Calyx.eco, Lyka gained access to granular HD data for each product and ingredient. This collaboration enabled Lyka to:
Analyze Environmental Impact: Derive the carbon footprint of products to global standards, identifying areas for improvement and making informed decisions to reduce their carbon footprint.
Increase Impact Visibility: Significantly increase impact visibility across a diverse range of ingredients, bridging significant data gaps for key ingredients and outdated impact factors.
Expand Sustainability Domains: Extend impact visibility from only carbon to multiple sustainability domains, including biodiversity and water, for a more comprehensive sustainability assessment.
Optimise Resources: Utilise data and insights to optimise resources for impact reporting and facilitate front-of-pack claims, building trust and loyalty among eco-conscious pet owners.
The Outcome
By leveraging data and insights from Calyx.eco, Lyka set a new standard for sustainability and transparency in the pet food industry. The high-resolution footprinting and comprehensive sustainability analysis provided by Calyx.eco allowed Lyka to deliver product-level sustainability transparency to customers, positioning the company as a leader in sustainable pet nutrition. This transparency built trust and loyalty among eco-conscious pet owners and inspired other companies in the industry to follow suit.
Lyka Pet Food, supported by Calyx.eco, demonstrated that it is possible to provide high-quality, nutritious meals for pets while prioritising sustainability and transparency.
This case study highlights the importance of leveraging granular data and comprehensive sustainability analysis to drive meaningful impact in the pet food industry. By setting a new standard for sustainability, Lyka is shaping a more sustainable future for pets and the planet.
“Calyx.eco has significantly changed the way Lyka Petfoods measures and communicates the sustainability of our products”
Why Calyx.eco?
Expertise & Experience
Our team comprises seasoned professionals with deep knowledge in sustainability.
High Definition Analysis
Eliminate the guess-work with precision data and science based ingredients analysis.
Our Focus Is Food & Beverage
We're experts who grasp the nuances and complexities of your business.
A Commitment to Value & Excellence
We help you surpass sustainability goals, setting a standard for others.
Let’s get started
Elevate your pet food brand and products with Calyx.eco. Together, we can create a product range that meets consumer demand for eco-friendly choices while reducing your environmental footprint.
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